Asmita Marwa is a sustainable fashion label creating and manufacturing garments in-house, using ethical norms and practices. We believe in ‘Cradle-to- Cradle’ design or re-generative design which is holistic. We create systems that are not only efficient but also essentially waste free.
Recycling, upcycling and sustainable fashion is what we at Asmita Design believe is the future and have established ourselves as a brand that has given resort wear a whole new dimension keeping sustainability and eco-friendly design at the heart and soul of the label.
Our clothes are for the free- spirited world traveler who is bohemian at heart, dreaming of a world without boundaries… There is nothing more beautiful than a woman being unapologetically herself, comfortable in her perfect imperfection… that is the true essence of beauty. This Zen label celebrates wanderlust and the eternal traveler, bringing together various cultures and heritage art forms to tell a story, season after season.
Sustainability is an ideology, a state of mind and a concept close to my heart as a designer and a creative person. It is the crux and essence of my label and brand. Sustainability is about slow-fashion, time-less fashion, it’s about evolving a concept, re-inventing and re-interpreting it over a few seasons. Sustainable fashion does not believe in churning out collection after collection making the consumers feel that they are outdated because they don’t have the latest pieces. It is about adding separates to continue the evolution of a concept or design language.
Asmita Marwa believes in taking the road less travelled and her collections reflect the same ideology as she fuses traditional and global aesthetics through her avant-garde sensibilities, her forte being resort wear.
She has been a part of Lakme Fashion Week since 2008 and Fashion Week in Goa since 2011and has now been invited to show her ‘Zero Waste’ collection at the recently concluded Global Sustainable Fashion Week, Budapest, Hungary. A bundle of talent, Vogue has featured her as a ‘Promising Talent To Watch Out For’. Since then she has been re-inventing Fashion and Style every season like a breath of fresh air.